PROJECT WE | FUTURE LAUNCH: AN INVITATION FOR FOUNDERS, OWNERS & THEIR TEAMS

The future you're building needs a team built for it.

The Future Launch™ from Project We® is an immersive two-day experience where you and your team build the clarity, alignment, and trust to move on AI together, and leave using AI in real ways, every day, with a Blueprint for what comes next.

Apply to the Future Launch™
The January Cohort. Three to four companies. Application required.
January 19–21, 2027Sugar Lake Lodge, Grand Rapids, MinnesotaTwo immersive days
START WHERE YOU ARE

Every leadership team comes to AI from a different place.

Just getting started
You've been watching AI move, and you're ready to bring your team into it, with intention, from the start.
Tried a few things
Some pilots, some tools, some sparks. Now you want the version where the whole team moves together.
Ready for what's next
AI is already working in parts of the business. The next step is scaling what works, and finding the next opportunities together.

Wherever you're starting from, the work is the same: clarity about where you're going, alignment on what matters most, and the trust to learn fast together. That's what the Future Launch builds, and it's what makes everything you do with AI compound.

This work stands on four decades of building high-performance cultures, with elite athletes, military teams, and Fortune 500 leadership teams. Alignment, trust, accountability, and breakthrough learning. We've taken everything that work taught us and brought it to founder- and owner-led companies, where one aligned leadership team can move an entire business, and the impact runs highest. AI accentuates and accelerates that work. The teams and cultures with those conditions are the ones that compound with it. We didn't pivot to AI. AI came to us. The opportunities it creates are the ones we've spent forty years preparing teams for.

WHAT WE'LL DO TOGETHER
01
Prework
We start before the room, on both sides of the work. Short conversations with you and each person joining: what's working, what's next, where the energy is. And a look at how your business runs today: the tools, the workflows, the openings for AI. So the two days start at full speed.
02
The two days
The heart of it
Focused, experiential work. Your team builds real alignment through honest conversation and real challenges, the trust, culture, and commitments that make change hold, and puts AI to work at the same time: thinking with it, testing it against your actual business, building your first workflows, and shaping your Blueprint together.
03
Post-work
The work keeps going after the room. We debrief what your team built and committed to, help the new ways of working take hold, and stay with you through the first stretch of your roadmap, so the momentum carries into everyday work.
WHAT YOU'LL LEAVE WITH

Every organization is different, and your version of this will be yours. Every team leaves with:

AI working in your business, for real
Your team using AI as a co-thinker and thought partner, with your first workflows live in the business. Real value, in everyday work, from day one.
Your AI Blueprint
A prioritized map of where AI creates the most value for your business, built by your team, with a shared filter for deciding what fits as new opportunities arrive.
Clarity and alignment on what's next
A 90-day roadmap with owners and next steps your whole leadership team is behind, and the commitments to each other that keep it moving.
The ability to keep adapting
A team practiced at learning together: a culture that keeps adapting and innovating, with AI and beyond. When the tools change, you adjust and keep going.
It is your organization, aligned. Your people, developed. Your Blueprint, built. Your future, in your hands.
THIS IS BUILT FOR

Founders, owners, and key leaders of founder- and owner-led companies, building an organization that can grow, adapt, and innovate

Leadership teams of 4–12 people ready to align around the future you're building

Leaders who want to move on AI in a way that fits their organization: fast where it counts, steady where it matters

Teams ready to do real work together, and enjoy doing it

THE JANUARY COHORT

We have been running rooms like this for four decades. What makes one work is who is in it: a small number of leadership teams from founder- and owner-led companies, different industries, the same challenge, doing the work alongside each other somewhere honest conversation is actually possible.

Dates
January 19–21, 2027
Location
Sugar Lake Lodge, Grand Rapids, MN
Cohort size
Three to four companies
Format
Two days, immersive
Seats are limited. An application is required to confirm fit before a seat is reserved.
The cohort is built for a small number of teams. When it's full, it's full.

If this feels like the work your organization is ready for, the next step is a short conversation. We'll confirm fit, answer your questions, and help you figure out whether now is the moment.

We respond within one business day.
Rather talk first? Start a conversation 30 minutes. No pitch. No pressure. We'll tell you honestly if we can help.
Not ready for the two days? Start with The First Build: thirty days, one process running in your business, and the natural on-ramp to everything above it.
Tell us what you're building
Two questions, about four minutes. Erik comes back to you himself within one business day.
We build it with you™