ProjectWe didn't start with AI. We started with a simple observation: organizations don't fail because of strategy. They fail because of people — misalignment, distrust, knowledge that never gets shared, leaders who can't see what's happening inside their own companies.
We've spent four decades solving that problem. AI just made it visible to everyone else.
Founded in high-performance training for athletes and military special operations. Developed the core methodology — experiential learning, leadership under pressure, building trust in high-stakes environments. Worked with the US Army, Marines, and elite athletic programs.
Expanded into corporate leadership, culture change, and family enterprise advisory. Helped organizations like American Airlines, AT&T, Cisco, Microsoft, Cargill, and Taylor Corporation build high-performance cultures and navigate complex transitions — succession planning, wealth transfer, leadership development across generations.
Recognized that AI adoption was failing for the same reasons culture change has always failed: misalignment, tribal knowledge, resistance to change, founder dependency. Integrated AI strategy and workflow automation into the proven human performance methodology. ProjectWe was born.
The tools have evolved. The methodology hasn't — because the human dynamics haven't changed. We've always believed that leaders understand their businesses better than any consultant. Our job is to help them see what they can't see from inside, capture what matters, and build systems that let their organizations outgrow any single individual.
Decades of combined experience helping leaders see what they can't see from inside the business. Careers built at the intersection of human performance, organizational transformation, and the belief that every company's greatest asset is what its people know.
ProjectWe works alongside a network of trusted advisors — including exit planners, wealth advisors, and EOS implementers — to deliver integrated outcomes for clients navigating growth and transition.
Start with a conversation. We'll listen, ask the hard questions, and tell you honestly whether we can help.